Does creating a link measure visits?
The destination site needs an analytics tool. This builder creates links; it does not collect visit counts.
Business
UTM link builder
Build campaign links for ads, social posts and newsletters.
Content updated:
What changes when you tag an existing product URL?
Try https://example.com/product?sku=blue&utm_source=old&utm_content=banner#details with source=newsletter, medium=email and campaign=autumn_sale. Leave optional fields blank. The product selection stays while campaign fields change as below. example.com is an illustrative address.
| Field | Input or existing value | Result |
|---|---|---|
| Product query | sku=blue | Preserved |
| utm_source | old → newsletter | Replaced with newsletter |
| utm_medium / utm_campaign | email / autumn_sale | Added |
| utm_content | Existing banner, input blank | Removed |
| Page anchor | #details | Preserved |
Result: https://example.com/product?sku=blue&utm_source=newsletter&utm_medium=email&utm_campaign=autumn_sale#details . This tool neither shortens URLs nor opens the destination to validate it. Check the real destination, product selection and anchor before sharing. Modifying signed URLs or expiring-token links may break them; use a public landing-page address instead.
Create a QR code from your checked UTM linkWhat is a UTM link and how do I create one?
A UTM link adds source, medium and campaign information to a destination URL. Enter the URL and those three required fields to create a link you can copy. Measuring visits requires analytics on the destination site.
| Parameter | Example | Required |
|---|---|---|
| utm_source | newsletter | * |
| utm_medium | * | |
| utm_campaign | autumn_sale | * |
| utm_content | header_button | Optional |
References: Google Analytics: URL builders · Content reviewed:
How to use
- Enter the full destination URL.
- Fill in source, medium and campaign, then any optional fields.
- Copy the generated link into an external ad or post.
How it works
UTM parameters add campaign information to a URL query. Source identifies the referrer, medium the channel and campaign the promotion. Values are case sensitive: use consistent names.
Common questions
Can I use non-English text?
Yes. Spaces, multilingual text and special characters are URL encoded automatically.
What happens to existing UTM values?
The seven UTM fields shown here replace their existing values. Blank optional fields remove those parameters. Other query parameters and anchors remain.
Can I include personal information?
Do not include names, email addresses or phone numbers. URLs may be shared or logged.
Is uppercase UTM_SOURCE replaced too?
No. The builder replaces the seven lowercase keys shown in the form, such as utm_source. Other spellings like UTM_SOURCE remain as separate query parameters. Check the original address for confusing or duplicate variants.
Why do spaces become + or percent escapes?
Values are encoded for use in a URL. Enter ordinary text rather than pre-encoded strings. Edit the input and regenerate instead of manually changing the encoded output.
How do source and medium differ?
Source identifies the referrer, such as newsletter. Medium describes the channel, such as email. Use consistent names.
Are Google and google identical?
No. UTM values are case sensitive. This builder preserves the case you enter.