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ROAS calculator
See your return on ad spend as a ratio and percent.
Business
UTM link builder
Build campaign links for ads, social posts and newsletters.
How to use
- Enter the full destination URL.
- Fill in source, medium and campaign, then any optional fields.
- Copy the generated link into an external ad or post.
How it works
UTM parameters add campaign information to a URL query. Source identifies the referrer, medium the channel and campaign the promotion. Values are case sensitive: use consistent names.
Common questions
Does creating a link measure visits?
The destination site needs an analytics tool. This builder creates links; it does not collect visit counts.
Can I use non-English text?
Yes. Spaces, multilingual text and special characters are URL encoded automatically.
What happens to existing UTM values?
The seven UTM fields shown here replace their existing values. Blank optional fields remove those parameters. Other query parameters and anchors remain.
Can I include personal information?
Do not include names, email addresses or phone numbers. URLs may be shared or logged.